The simplest, most cost-effective way to cut heat gain in a building.
Painting a roof white or applying a reflective coating bounces back up to 90% of solar radiation and can cut cooling costs by 20–30%.
A dark roof can reach 70–80°C (160–175°F) in peak summer. Painting it white — or applying a reflective coating — bounces most solar radiation back instead of absorbing it, a principle used for centuries in hot climates from Greece to Morocco.
A reflective 'cool coating' raises the roof's albedo. Less solar energy is absorbed by the structure, so less heat is transmitted to the floors below — cutting the need for mechanical cooling.
💡 ROI: the cost typically pays for itself within 2–5 years through cooling savings, depending on building size and climate.
⚠️ Confirm the product is compatible with your roof type (metal, bitumen, concrete) and check local planning rules, especially in heritage zones.